In his book Traction, Gino Wickman outlines a business management template called the Entrepreneurial Operating System (EOS).
When we implemented EOS in our agency, we completely restructured the business. We saw rapid turnover of both staff and customers. What seemed like a terrifying journey turned into an agency life saver. The final result has been a clear growth strategy, dedicated team members that share my vision, and noticeable business growth.
In this talk, I’ll present the basics of EOS, sharing some hurdles that I encountered while incorporating the system in my agency. I’ll provide resources and templates for those looking to implement EOS into their business, and highlight how even minimal changes in weekly business operations can create massive change and improvements in an agency.
This was an engaging talk at the Anoka Area Chamber of Commerce. We chatted about AI tells, went over how to set up a custom GPT to follow your brand voice guidelines, and even had a fun little AI demo at the end – generating this featured photo and having Claude automatically publish a post to Facebook.
This talk was at a conference in Minneapolis. I covered the basics of project management, and went in-depth on tackling scope creep and communications issues when working on custom development projects.
Presentations and Workshops
Discussion Groups
A talk from experience growing from a one-person business into a full agency with 9 W2 employees. This talk covers the basics of business, incorporating, securing financial and legal help, and growing a staff.
Why is networking so important when it comes to growing a business? In this talk, I covered the reasons for networking in business, places to network with others, and how forming relationships with your direct competitors can actually lead to more business for both companies.
I participated in a business panel with other business owners in the industry. Discussion was organic, fielding questions from the audience. Topics from employees to marketing, to business growth were covered.
What makes a strong brand? Who are some of the strongest brands you know – and how do you feel when you think about them? In this talk, we will explore how brand values, brand voice, and reputation all play into how others perceive your brand. The goal is to turn your existing customers into your biggest brand advocates!