Upcoming Talks and Panels

I have a few WordCamp presentations coming up this year, and I'm currently planning my 2020 speaking schedule.

Mastering Your Brand Image

WordCamp

August 2019, Birmingham

Topic: Branding

Audience: Freelancers, Business Owners

What makes a strong brand? Who are some of the strongest brands you know – and how do you feel when you think about them? In this talk, we will explore how brand values, brand voice, and reputation all play into how others perceive your brand. The goal is to turn your existing customers into your biggest brand advocates!

Business Panel

WordCamp

August 2019, Birmingham

Topic: Business

Audience: Business Owners and Freelancers

A moderated discussion on business growth and business struggles at a tech conference in Birmingham, Alabama.

Mastering Your Brand Image

WordCamp

September 2019, San Jose Costa Rica

Topic: Branding

Audience: Freelancers, Business Owners

What makes a strong brand? Who are some of the strongest brands you know – and how do you feel when you think about them? In this talk, we will explore how brand values, brand voice, and reputation all play into how others perceive your brand. The goal is to turn your existing customers into your biggest brand advocates!

Recent Presentations and Workshops

Mastering Your Brand Image

WordCamp

April 2019, Orange County

Topic: Branding

Audience: Freelancers, Business Owners

Your brand is not your logo or your color scheme; rather, a brand is how your customers perceive your business. In this talk, we covered ways to ensure your customers are getting the right impression about you, so that you can turn them into your biggest brand advocates.

The Power of Networking

Anoka Area Chamber of Commerce

March 2019, Anoka MN

Topic: Networking

Audience: Business Owners

Why is networking so important when it comes to growing a business? In this talk, I covered the reasons for networking in business, places to network with others, and how forming relationships with your direct competitors can actually lead to more business for both companies.

Project Management for Developers

WordCamp

April 2019, Santa Clarita
March 2019, Miami
December 2018, WC US
August 2018, Minneapolis

Topic: Project Management

Audience: Freelancers, Agency Owners

This talk was at a conference in Minneapolis. I covered the basics of project management, and went in-depth on tackling scope creep and communications issues when working on custom development projects.

WordCamp Business Panel

WordCamp

March 2019, Miami

Topic: Project Management

Audience: Freelancers, Agency Owners

I participated in a business panel with other business owners in the industry. Discussion was organic, fielding questions from the audience. Topics from employees to marketing, to business growth were covered.

Mastering Your Brand Image

DevFest

February 2019, Minneapolis

Topic: Branding

Audience: Freelancers, Business Owners

Your brand is not your logo or your color scheme; rather, a brand is how your customers perceive your business. In this talk, we covered ways to ensure your customers are getting the right impression about you, so that you can turn them into your biggest brand advocates.

What Is a Brand?

Anoka Area Chamber of Commerce

November 2018, Anoka MN

Topic: Branding

Audience: Business Owners

In this talk, we discussed the basics of branding, and the different elements that go into building a brand. We covered logo design basics, color palettes, brand voice, and keeping your message consistent across all channels.

Increase Website Conversions Today

Anoka Area Chamber of Commerce

July 2018, Anoka MN

Topic: Website Design

5 Things to Do With Your Website Today to Increase Conversions

This talk was delivered to an audience of business owners in Anoka, MN. They left with 5 changes they could implement on their website immediately to increase the leads their website brought in.

Workshop: Freelance to Agency

WordCamp

July 2018, Denver

Topic: Growing a Business

Workshop Group With 12 Business Owners

An intimate discussion on growing from a one-person business into a full agency with 9 W2 employees. We covered the basics of business, securing financial and legal help, contractors vs. employees, and finding office space.

Discussion: Freelance to Agency

WordCamp

June 2018, Orange County

Topic: Growing a Business

Audience: Freelancers, New Business Owners

An interactive discussion in a room with 60+ attendees, about the basics and struggles of growing a business. In-depth discussion on accounting services and legal guidance. Talk about experiences hiring staff and the difference between contractors and W2 employees.

Panel: Project Management Basics

WordCamp

June 2018, Orange County

Topic: Project Management

Audience: Freelancers, Agency Owners

I participated on a panel discussion about project management in agency and website application (product) businesses. The discussion included an overview of project management, as defined by the Project Management Institute, and covered scope definition, communications, and tools.

Freelance to Agency: Taking the Leap

WordCamp

September 2018, NYC
April 2018, Chicago

Topic: Growing a Business

Audience: Freelancers, New Business Owners

A talk from experience growing from a one-person business into a full agency with 9 W2 employees. This talk covers the basics of business, incorporating, securing financial and legal help, and growing a staff.

A WordPress Plugin Party

WordCamp Minneapolis

August 2017

Topic: WordPress Plugins

Audience: Freelancers, Web Designers

Topics include selecting the right plugins for your WordPress website, keeping plugins updated and secure, managing plugin conflicts, and some recommendations for reputable plugins.

Contact Jessi